Social media has crept into every single aspect of modern life. People take photographs of their food to upload to Instagram, people take pictures of their children and discuss their lives on Facebook and Twitter has allowed celebrities and businesses to get as close to their fans and audiences as possible. Crucially, businesses can now get close to their target market and interact directly with their paying public.
Millions use Twitter and businesses have to be aware of that market. They are interacting, they are talking and they are discussing trends, products and influencing each other’s buying habits. It’s crucial for businesses to get on Twitter and maintain a strong, approachable online presence to deal with complaints early, and show a human side to business; from multi national corporations to small, independent business looking to increase awareness.
It takes a few minutes, but can make all of the difference to any and all businesses.